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TikTok reinvents health communication

TikTok reinvents health communication

The TikTok video sharing application is very popular with young people. This social network is growing and healthcare professionals have understood it:more and more of them are using it.

The Chinese application TikTok is a real success, especially among 13-24 year olds. It allows you to create and share short videos. All subjects are covered:cooking, fashion, DIY, sport... but also health. Several professionals in the sector have indeed joined the social network and have succeeded in creating a community of subscribers around them. Overview of these tiktokeurs to follow.

@Carla.valette:the medical student (2.2 million subscribers)

Medical student in Toulouse, Carla Valette shares her knowledge on health. It covers both serious questions (how is bone marrow donation done, how is an episiotomy performed, etc.) and lighter topics:why do people sometimes get headaches after eating ice cream? Or how fast does blood flow? With a few well-chosen images, a simple but never simplistic language, she popularizes complex medical concepts.

@dr.never:the dentist (2.1 million subscribers)

The dental surgeon rose to prominence with his "Never Do That!" videos. » in which he presents a bad habit, a risky behavior or a misconception about oral health. He also answers questions from Tiktokeurs on orthodontics, aesthetic care or hygiene and provides prevention advice to preserve your smile for as long as possible.

@docteur_iza:the pathologist (1.3 million subscribers)

Do you know what the heart muscle, gallbladder, or kidney tumor looks like? This pathologist takes his subscribers to his laboratory and examines all kinds of biological samples taken from the human body in front of the camera. It explains the difference between healthy and diseased tissues and how organs work. Finally, he shows how he proceeds to the analysis of biopsies and participates in making the diagnosis.

@dermatodrey:the dermatologist (219,800 followers)

The dermatologist provides sound advice to those looking for solutions to take care of their skin. She comments on trending videos that offer beauty or "skin care" tips. It thus disentangles the true from the false and makes the distinction between what is effective and useless or even dangerous. She is also interested in prevention and reminds us that it is important to protect yourself from the sun and to adopt a healthy lifestyle to maintain beautiful skin and beautiful hair.

@tuglma:the doctor of pharmacy (98,000 followers)

Knowing how to read a prescription, understand a dosage… these are all skills that Tugba, doctor of pharmacy, shares with his Tiktokeurs. In her videos, she explains to them why it is important to follow her treatment to the letter and until the end or even what to do when you have a cold sore for example. She also teaches them how to easily put on compression socks, properly remove a tick and use medical devices such as inhalers used for the long-term treatment of asthma.

@monosteo:the osteopath (89,900 subscribers)

To relieve pain in the back, neck or ankles, nothing could be simpler, just watch the videos of this osteopath who is also a physical trainer. It details each warm-up, sheathing, stretching or self-massage exercise that can be performed at home. It also answers the questions of amateur athletes who wish to improve their practice or workers who suffer from poor posture.